Overview

Digital Industries Apprenticeship Standards have been designed by industry for apprentices’ employed in a wide variety of different organisations in the public, private and voluntary sectors.

The actual job role of the apprentice will vary significantly from one employer to the next.

Assessment will motivate apprentices to do their very best, not just do enough to satisfy a minimum standard – for example by using a ‘high stakes’ method in the synoptic project, which gives apprentices a clear performance goal to aim at.

The assessment process will add value to both the apprentice and the employer, by complementing and building on normal performance management and development tools. It should enable and encourage progression and continuous professional development, by being linked to professional qualifications and recognition.

 Technical Competencies

  • Communication: works both independently and as part of a team and following the organisation’s code of practice; demonstrates an ability to communicate effectively and present both in writing and orally at all levels, using a range of tools.
  • Customer Experience: demonstrates strong interpersonal skills and cultural awareness when dealing with colleagues, customers and clients during sales operations and whilst defining requirements with an emphasis on customer satisfaction and relationship management.
  • Data Security: operates securely in line with organisational guidance, legislation and organisational software packages and complies with security of data and can effectively record, analyse and communicate data at the appropriate level using the organisation’s standard tools and processes throughout all sales interactions.
  • Problem solving: applies structured techniques for troubleshooting, problem solving and analyses problems by selecting the appropriate tools and techniques in line with organisation guidance when dealing with sales as well as routine tasks
  • Assesses and qualifies sales leads by developing a clear understanding of clients’ business needs and advising how these might be met with appropriate products, tools and techniques.
  • Project management: works flexibly and demonstrates the ability to work under pressure independently and as part of a team to progress sales and manage their time, workflow, priorities and projects.
  • Interprets and follows:
    • health and safety legislation to securely and professional work productively in the work environment
    • Data Protection Act 1998
    • Sales of Goods Act 1979
  • Sales process: professionally operates all sales-related tasks to maintain integrity, brand and company image during negotiations, handling of objections and closing sales with an understanding of the markets and external competitors
  • Technical: ability to understand and explain the technical portfolio and technical systems sold within the organisation and can use the current hardware and operating systems available.
  • Database and Campaign Management: prioritises their contacts and keeps an up to date database knowing when and why to contact current consumers or prospects in line with organisational requirements.
  • Context / CPD: identifies and negotiates personal development in the context of the wider business and how their role relates to other roles in the business.

End Point Assessment

The end point assessment includes an assessment of all the requirements of the standard, including, competencies, knowledge and behaviours. It takes place in the final few months of the apprenticeship, using four assessment methods:

Summative portfolio | Synoptic project | Employer reference |Interview

The use of a variety of assessment methods in the final end point assessment ensures that the assessment of each apprentice is based on their performance and reflects accurately the quality of their work and the application of skills, knowledge and behaviours specified in the standards. Taken together, these components of the final end point assessment build a cumulative picture of performance against the standard, enabling the independent assessor to make a holistic judgement about how well the apprentice meets or exceeds the standard.

Summative Portfolio

Provides evidence against the totality of the standard, based on the application of knowledge, competence and behaviours to real work projects in the work environment. This is key to ensure the validity of the final assessment decision.

 Employer Reference

Provides the employer’s perspective on how the apprentice has performed in the workplace and how they have applied their knowledge, competencies and behaviours in work projects.

Synoptic Project

Provides evidence against a selected set of knowledge, competencies and behaviours against a pre-defined project undertaken in a controlled environment. This is key to ensure consistency and comparability, increasing the accuracy of the assessment decision.

Interview

Provides an opportunity for further evidence to be gathered and/or evidence to be explored in more detail against any of the knowledge, competence or behaviours. This also increases accuracy and validity.

Cost

Levy £12,000.00

Non Levy £600.00

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Apprenticeship

How Employers can get involved?

Apprenticeships can help businesses across all sectors by offering a route to harness fresh new employees. Apprenticeships ensure that your workforce has the practical skills and qualifications your organisation needs now and in the future. The mixture of on and off the job learning ensures they learn the skills that work best for your business. Apprenticeships deliver for businesses and help them grow by: Reducing training and recruitment costs, increasing productivity and your bottom line, developing a skilled motivated and qualified workforce, improving customer service results, providing financial return on investment.

Apprentices can be new or Existing staff!

ATL’s recruitment services are free!

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Duration

18 Months